Podcasts are increasing in popularity year on year, but if no one knows about your podcast then you’ll never see any of this potential traffic. To increase traffic to your podcast, and consequently the number of downloads that it gets, people have to be able to find it and the easiest way of achieving this is by submitting your podcast to a selection of key podcast directories.
The traffic generated by different directories will vary tremendously, depending their popularity and type of audience they attract, and on the genre and topic of your podcast.
While there are a plethora of podcast directories that you could submit your podcast to, in reality there are only a handful of directories that are likely to bring you any significant traffic.
Although you could happily spend hours submitting your podcast to every podcasting directory under the sun, your return on investment is likely to be minimal. You’re far better skimming the cream off the top with the key podcast directories and using the time saved to promote your podcast elsewhere, in more effective means.
General Submission Requirements
While the submission requirements vary from directory to directory, if you have the following information about your podcast available and ready to hand during the submission process, then you should have most things covered:
- Your podcast RSS feed URL (preferably containing just your podcast episodes)
- The title of your show
- A short description of your show
- Your website’s URL
- Your e-mail address
- The genre / category of your show
- Your show’s cover artwork
- Your twitter handle
The Top Podcast Directories
Over time the list of the top podcast directories is likely to change and to this aim I hope to keep this resource updated to retain its relevance.
Last Updated: 04 November 2017
All of the podcast directories listed below are currently FREE to use.
iTunes is without doubt is the big kid on the block and if you don’t submit your podcast to any other directory then you should at the very least submit your podcast to this directory. To submit your podcast to iTunes you will need to have a copy of iTunes running on your computer, an iTunes account and your RSS feed URL.
Stitcher is an excellent and rapidly growing place to submit your podcast to and they also provide some interesting statistics about the downloads of your podcast and the listening habits of your subscribers. Stitcher is available as an app for smartphones and is also installed in the in car entertainment systems of over 60 different vehicle models.
Tunein is available as a mobile app and as a website for listening to podcasts and radio shows and they are currently looking to enhance their offerings to podcasters.
To submit your podcast to this directory you need to e-mail email@example.com with your show’s title, geographical location, cover art (1200 x 1200px, JPG or PNG, < 2MB), RSS feed URL, website address, genre, twitter handle (optional) and your e-mail address.
doubleTwist is a popular cross-platform podcast app for mobile devices with its own directory.
To submit your podcast to this directory you need your name, your show’s title, RSS feed URL, description, genre/category and your e-mail address. From their contact page you need to select Request New Podcast.
Blubrry produce the popular PowerPress plugin for facilitating podcasting with WordPress which, with an appropriate Blubrry account, also offers a wonderful set of statistics for your podcast. The Blubrry directory is also featured in set-top boxes such as Roku. To add your podcast you need to create a free account and add your show’s title, keyword, category, website address and RSS feed URL.
Libsyn are primarily a podcast hosting service that a lot of podcasters use to host the media files of their shows but have recently launched their Podcast Source app for Windows 8 and Windows Phone 8 that features all of the shows hosted on their system, but you can also add yours with your RSS feed URL and e-mail address.
Miro is a cross-platform media player and podcatcher which has its own media guide / directory. To add your podcast you need to create a free account and add your show’s title and RSS feed URL.
Give Me More!
While the above list will give you a good start there are other podcast directories that may perform well for your podcast too.
If after you’ve submitted your podcast to all of the above directories you still feel you should be submitting it to more, then the Podcast411 website maintains and regularly updates a comprehensive directory of podcast directories that should keep you entertained for hours.
What podcast directories have you found to be most effective for your podcast?